From the Cincinnati Enquirer
By Fatima Hussein, email@example.com
The United Way of Greater Cincinnati aims to raise $62 million this year.
At the Walnut Hills-based nonprofit’s centennial kickoff event on Fountain Square, today, the group announced plans raise the amount to improve education, income and health in the region.
Last year, the group raised $61 million at organization’s 99th annual fund-raising campaign, falling short of its original goal of $63 million.
The campaign supports the United Way’s “Bold Goals for Our Region,” which strives to make significant change in the community by 2020.
“Bold Goals for Our Region” is supported by 250 area companies and community leaders.
“We want to deliver a campaign that renews United Way’s path for growth and launches and shapes the next 100 years from a position of strength,” said United Way campaign chair Kevin T. Kabat, vice chairman and CEO, Fifth Third Bancorp.
“We are driving strategies that create sustainable growth by engaging new businesses, deepening involvement with millennials and providing opportunity for donors who can contribute $25,000 or more,” he said.
Over the last six months, a team of more than 15 volunteers has confirmed more than $200,000 in commitments from new businesses. “This work is sustainable and will drive revenue in future years,” Kabat said.
This year’s goal includes $2 million for the Accelerator Fund, started last year to provide donors the opportunity to make targeted, multi-year investments in proven strategies designed to produce lasting change in the areas of education, income and health.
The United Way serves serve Hamilton, Brown, Butler and Clermont counties in Ohio; Boone, Campbell, Grant, and Kenton counties in Kentucky; and Dearborn and Ohio counties in Indiana.